Neelofa whose real name is Noor Neelofa Binti Mohd Noor is a Malaysian actress, model, televission presenter and entrepreneur born on 10th February 1989 in Pasir Mas, Kelantan, Malaysia. She won the Dewi Remaja 2009/10 organised by the Malaysian teen magazine, Remaja. In 2017 she was named as one of the ‘Forbes 30 Under 30 Asia’.
Neelofa is of mixed descent as she is of Arab, Pakistani and Malay descent. She won the Miss Teen Malaysia 2010 / 2011. She appeared in Kau Yang Terindah as Alisya and is a host of the television programs MeleTOP and Nona.
In April 2012, Neelofa alongside Nazim Othman, Fizo Omar, Zoey Rahman, Intan Ladyana and Aiman Hakim Ridza was appointed as the Young Biz Icons for Oxford Centre of Excellence (Oxcell). According to Oxcell, “The appointment of six icons was based on academic success and career development in the arts”.
In July 2013 Naelofar together with Adi Putra, Nora Danish, Fiza Sabjahan, Amar Asyraf, Nelydia Senrose, Tasha Shilla and Aiman Hakim Ridza were appointed as the ambassador for Anugerah Syawal 2013 by tv3 as a way to promote programs on television and radio throughout the month of Shawwal.
Neelofa has a Bachelor in International Trade and Marketing from unway University College, Sunway City, Selangor. In 2014 she took a one month acting course at the New York Film Academy.
In April 2018 Elfira uploaded a picture of her promoting a height-growth supplement on her Instagram. The photo has since been deleted where she posed beside the product, Height Up, that was supposedly meant to help people grow taller. Plus, for faster results, she even suggested exercising after consuming the supplement.
She received masseive blacklash from netizens as they termed the product ridiculous. Her friend Elfira Loy defended the product Neelofa promoted.
She asked netizens on Twitter if they had tried the product because she had tried it and it actually worked for her (albeit noting that it did only for a while). She then told netizens to “stop talking nonsense”.
Neelofa has nine siblings 3 brothers and six sisters;
- Mohamed Faliq
- Sara Dinna
- Noor Nellisa
- Noor Nabila
- Nur Ameera
- Mohd Aqief
- Putri Nur Athira
- Mohamed Firdaus
- Nur Athisha
In 2004 Neelofa founded and helmed NH Prima Sdn Bhd as its director. “Naelofar Hijab”, her hijab brand, is sold in more than 37 countries including Brunei, Indonesia, Australia, UAE, United Kingdom and Europe.
In June 2017 “Naelofar Hijab” collaborated with AirAsia to design hijab for female pilots of AirAsia and AirAsia X.
In 2018 in conjuction of her birthday celebration she launched turban range “Be Lofa Turban” at Zouk KL. The turban was sold out in less than 24 hours after launching. She received criticisn from netizens for launching the turban in a nightclub. She issued a public apology on 1st March 2018 saying “I would like to sincerely apologise for causing stress and negative sentiments on the selection of the venue.”
On 8th December 2017 she was appointed as a non executive independent director of AirAsia.
Neelofa Net worth
In 2014 Neelofa decided to don a hijab which inspired her to launch a modest fashion business catering for young and stylish Muslim women. Neelofa credits a big part of her success to entering the market at the right time. A Reuters report estimated that Muslim consumers spent $266 billion on clothing and footwear in 2013 and expect this market to account for over 14% of the global fashion market by 2019.
Neelofa has millions of followers in Instagram and this helps her in social media marketing which has helped her expand her business. She was listed on the Forbes,’Forbes 30 Under 30 Asia’.
Neelofa Family; Father and Mother
Neelofa parents are Mohd Noor (father) and Datin Noor Kartini Noor Mohamed (mother). She also has a step father Dato’ Abdul Halim Khan All Khan
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- 2012: Azura as Azura
- 2012: Saya Amat Mencintaimu (S.A.M) as Zura
- 2012: Hantu Kapcai as Khadijah
- 2013: Lemak Kampung Santan as Tiqa
- 2014: Faithful as Sayang
- 2014: Dollah Superstar as Farra
- 2015: Pilot Cafe as Sharmila
Neelofa TV Shows
- 2011: Kasih Najihah as Najihah
- 2011: Sumpahan Anjasmoro as Wardina
- 2011: Jiwa Dan Lara as Lara
- 2011: Kitab Cinta as Mila
- 2011: Tahajjud Cinta as Suraya
- 2012: Kau Yang Terindah as Alisya
- 2012: Amukan Pocong as Emma
- 2012: Syahadat Cinta as Zainab
- 2013: Karoot Komedia X Season 2 as Nurse
- 2016: Suri Hati Mr. Pilot as Warda Erina
- 2017: Red Velvet as Helena
- 2018: Ti Amo, Sweetheart 100 Hari! as Malissa
- 2011: Jemmah Kolesterol as Dr. Najihah
- 2011: Pusing Beraya as Mariana
- 2011: Korban Tak Jadi as Mariana
- 2012: Ijam Non Yankee as Lin
- 2012: Dibah Lori as Dibah
- 2012: Nyanyian Sakaratul Maut as Nurain
- 2012: Janji Jujur Sepi as Dhea
- 2012: Tersalah Cinta as Cinta
- 2012: Cahaya Insaniah as Nora
- 2015: Lukisan Takdir as Rita Anna
- 2015: Wan Embong as Wan Embong
- 2017: Suri Hati Mr Pilot Raya as Warda Erina
Neelofa TV Host
- 2011: Sekolahku Hebat, Astro Ceria
- 2011-2014: Nona, TV3
- 2012: Paparazzi, KRU TV
- 2012: Anugerah Skrin, TV3
- 2012–present: Meletop, Astro Ria
- 2013: Dapur Panas, TV3
- 2014: MeleTOP Era Awards, Astro Ria
- 2014: HLive! Launching Ceremony, Astro Ria.
- 2015: MeleTop Era Awards
- 2015: NeelofaTV, YouTube
- 2016: MeleTop Era Awards, Astro Ria
- 2016: #ilofayou, YouTube
- 2013: Best New Female Performance Award, Hantu Kapcai, 2nd Blockbuster Award.
- 2014: Most Popular Female TV Host, 27th Bintang Popular Berita Harian Award.
- 2015: Most Popular Female TV Host, 28th Bintang Popular Berita Harian Award.
- 2015: Shining Star Award, 19th Skrin Awards
- 2016: Outstanding Achievement Award, Naelofar Hijab, MATRADE Outstanding Achievement Awards.
- 2016: Online Choice Young Entrepreneur, Naelofar Hijab, 1st Online Choice Awards.
- 2016: Most Popular TV Host, 29th Bintang Popular Berita Harian Award
- 2016: Most Popular Artiste, 29th Bintang Popular Berita Harian Award
- 2016: Export Celebrity Award, Naelofar Hijab, MATRADE Malaysian Export Aspiration
- 2016: Business Awards, Naelofar Hijab, Tribute to Women Malaysia
- 2016: Melodi Hosting Personality, 3rd Melodi Awards
- 2017: Most Charming Celebrity, InTrend Gala Night 2017
- 2017: Inspiring Woman, InTrend Gala Night 2017
- 2017: Iconic Role Model, InTrend Gala Night 2017
— Neelofa (@Neelofa) May 26, 2018