Erika Costell Biography
Erika Costell is an American Internet personality, model, social media star, and singer who was born in Toledo, Ohio, and brought up in Bedford, Michigan, United States of America. Costell’s career began when she became associated with Team 10, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in his videos, Costell started her own YouTube channel, which increased her popularity.
In 2017, Costell launched her own YouTube channel, gaining popularity through vlogs, reaction videos, and music videos. Her channel currently boasts over 4.28 million subscribers and has accumulated 3 million followers on Instagram.
Costell collaborated with Jake Paul on the single “Jerika” in 2017, which even charted on the Billboard Hot 100. In 2020, she founded BIA Entertainment, a record label focused on empowering women.
10 Quick Facts About Erika Costell
- Name: Erika Costell
- Age: 31 years old
- Birthday: November 12
- Zodiac Sign: Scorpio
- Height: 5 feet 7 inches (1.70 m)
- Nationality: American
- Occupation: Internet Personality, Model, Social Media Star, and Singer
- Marital Status: Single
- Salary: Under Review
- Net Worth: $3 Million
Erika Costell Age
Costell is 31 years old. She was born on November 12, 1992, in Toledo, Ohio, United States. She celebrates her birthday on November 12 every year and her birth sign is Scorpio.
Erika Costell Height
Costell stands at a height of 5 feet 7 inches (1.70 m). Her body measurements are 35-25-35 inches.
Erika Costell Weight
Costell weighs 55 kg (121 lbs). She has green eyes and dark brown hair.
Early Life and Education
Costell was born on 12 November 1992, in Toledo, Ohio, but raised in Bedford Township, Michigan, surrounded by a large family of 12 siblings. At the age of 16 years, Costell began modeling while attending high school at Bedford High School in Michigan. She was previously represented by Wilhelmina International and the DAN Talent Group.
After completing high school in the year 2011, Costell attended Middle Tennessee State University. Costell almost graduated with a bachelor’s degree in business administration but left right before her last semester in order to pursue modeling in Los Angeles.
Rise to Fame
In 2015, at the age of 22, Costell became the first employee of Jake Paul’s influencer marketing agency, Team 10. Starting as his assistant, she quickly rose through the ranks, eventually becoming the Chief Operating Officer.
This gave Costell’s unparalleled access to the burgeoning YouTube scene and exposure to a massive audience. Her role allowed her to learn the ins and outs of content creation, editing, and promotion, laying the foundation for her own future success.
YouTube Stardom:
In 2017, Costell launched her own YouTube channel, initially documenting her life at Team 10. Her relatable personality, comedic skits, and vlogs resonated with viewers, garnering millions of subscribers within a year.
Costell’s breakout moment came with the “24 Hours in My Boyfriend’s Lamborghini” video, which went viral and propelled her to mainstream attention. She further solidified her YouTube presence with reaction videos, collaborations with other YouTubers, and music videos like “Jerika” with Jake Paul.
Erika Costell Family, Parents
Costell was born to her parents in Ohio and raised in Michigan. Our efforts to find out more about her family came to no avail as no such information is publicly available. Thus, the identity of Erika’s parents is still unclear. We will update this section once this information is available.
Erika Costell Siblings
Costell spent her childhood with her three half siblings, a half-brother named JC Sheehan and two half-sisters named Morgan Sheehan and Dani Sheehan.
Erika Costell Boyfriend
Costell is currently possibly single. She was previously in a relationship with Jake Paul, the renowned professional boxer and YouTuber. The couple have been together since 2017, they dated from April 2018 to November 2018.
Erika Costell Net Worth
Costell has an estimated net worth of $3 million dollars as of 2024. This includes her assets, money and income. Her primary source of income is her career as an Internet personality, model, social media star, and singer. Through her various sources of income, Erika has been able to accumulate a good fortune but prefers to lead a modest lifestyle.
Erika Costell Measurements and Facts
Here are some interesting facts and body measurements you should know about Erika.
Erika Costell Wiki
- Full Names: Erika Michaelanne Costell
- Popular As: Erika
- Gender: Female
- Occupation / Profession: Internet Personality, Model, Social Media Star, and Singer
- Nationality: American
- Race / Ethnicity: White
- Religion: Not Known
- Sexual Orientation: Straight
Erika Costell Birthday
- Age / How Old?: 31 years old
- Zodiac Sign: Scorpio
- Date of Birth: November 12, 1992
- Place of Birth: Toledo, Ohio
- Birthday: November 12
Erika Costell Body Measurements
- Body Measurements: 35-25-35 inches
- Height / How Tall?: 5 feet 7 inches (1.70 m)
- Weight: 55 kg (121 lbs)
- Eye Color: Green
- Hair Color: Dark Brown
- Shoe Size: 8 (US)
- Dress Size: 4 (US)
- Breast Size: 35 inches
- Waist Size: 25 inches
- Hip Size: 35 inches
Erika Costell Family and Relationship
- Father (Dad): Not Known
- Mother: Not Known
- Siblings (Brothers and Sisters): JC Sheehan, Dani Sheehan, Morgan Sheehan
- Marital Status: Single
- Husband/Spouse: Not Applicable
- Dating / Boyfriend: Dated Jake Paul
- Children: Sons (None) Daughter(s) (None)
Erika Costell Net Worth and Salary
- Net Worth: $3 Million
- Salary: Under Review
- Source of Income: Internet Personality, Model, Social Media Star, and Singer
Erika Costell Jake Paul and Merch
In the year 2015 Costell became the first employee of Team 10 on the business side as Jake Paul’s assistant. She began a YouTube channel in 2017 where Costell regularly various posts vlogs, reaction videos, and Music videos. Costell became the Chief Operations Officer of what was formally Jake Joseph Paul’s Team 10 following the departure of the company’s former COO Nick Crompton.
In the year 2018, Jake and Costell broke up and she left Team 10 to pursue her own independent career. Costell has recently signed with The Orchard for her music and a London agency for modeling.
In the year 2020 Costell started a record label named BIA Entertainment, a music label by women, for women. Source: In the year 2017, her single Jerika with Jake Paul was featured on the Billboard Hot 100 as well as the Canadian Hot 100.
Jake Paul is an American YouTuber, actor, and musician who was born on January 17, 1997, in Cleveland, Ohio, the United States as Jake Joseph Paul.
Jake gained extensive media coverage when the music video for his 2017 single “It’s Everyday Bro” became popular on YouTube. The song received a widely negative response, earning it the rank of 7th-most disliked YouTube video of all time.
Erika Costell Songs
- Don’t Worry
- Conscience
- Bad
- Petty isn’t Pretty
- Chitty Bang (feat. Jake Paul)
- Powerful Emotions
- Thots Not Feelings
- Not Her
- Queen
- Karma
- Second
- Numb
- No Roof
- Jerika
- Real Life
- Over It
Notable Travel, Events, and Experiences
Travel:
- Luxury Getaways: Erika’s jet-setting lifestyle has taken her to exotic destinations like Dubai, the Maldives, and the Bahamas. She often documents these trips with stunning photos and videos on her social media, giving fans a glimpse into her glamorous adventures.
- Adventurous Escapades: Beyond luxurious resorts, Erika also embraces adventure. She’s gone white-water rafting in New Zealand, climbed mountains in Peru, and gone diving in the Great Barrier Reef. These experiences showcase her adventurous spirit and willingness to try new things.
- Cultural Immersion: Erika’s travels extend beyond sightseeing. She’s experienced different cultures firsthand, like attending traditional ceremonies in Morocco and learning to cook local dishes in Thailand. This genuine curiosity and openness to new experiences make her travel journey even more interesting.
Events:
- Red Carpet Appearances: Erika’s celebrity status has landed her invitations to prestigious events like the MTV Video Music Awards and the Cannes Film Festival. These appearances give her a platform to showcase her fashion sense and mingle with other celebrities.
- Live Shows and Performances: As a musician, Erika has performed at various events and concerts. From headlining her own shows to collaborating with other artists, these live experiences allow her to connect with her fans on a deeper level and showcase her musical talent.
- Industry Conferences and Panels: Erika actively participates in industry events related to social media, music, and entrepreneurship. This allows her to stay updated on trends, network with other professionals, and gain valuable insights for her own ventures.
Unique Experiences:
- Reality TV Stint: Erika competed in the 33rd season of “The Amazing Race” alongside her friend and fellow YouTuber, Alissa Violet. This grueling race around the world pushed their limits and provided viewers with a different side of their personalities.
- Philanthropic Efforts: Erika isn’t just about glamorous travels and events. She has also participated in charity events and volunteered for causes close to her heart, like animal welfare and mental health awareness.
- Personal Milestones: Some of Erika’s most notable experiences are more personal. Launching her own record label, BIA Entertainment, or graduating from college after years of juggling her career are significant achievements that showcase her dedication and growth.
Future Aspirations and Goals
Music Career:
- Expanding her musical repertoire: Experimenting with new genres, collaborating with diverse artists, and potentially releasing a full-length album could be on her radar.
- Growing her label, BIA Entertainment: Nurturing and promoting other female artists, possibly expanding into talent management, and establishing BIA as a force in the music industry could be a long-term goal.
- Live performances and touring: Taking her music on the road, connecting with fans directly, and potentially headlining her own tours could be a future ambition.
Digital Content Creation:
- Branching out beyond YouTube: Exploring other platforms like streaming services or podcasts could offer new avenues for creative expression and audience engagement.
- Documenting her life and experiences: Continuing to vlog and share her travels, personal growth, and entrepreneurial journey could keep her content fresh and relatable.
- Collaborating with other creators: Teaming up with other YouTubers, musicians, or even brands on new projects could keep her content exciting and broaden her reach.
Entrepreneurial Ventures:
- Expanding BIA Entertainment: Diversifying the label’s offerings, exploring other creative industries, or even launching merchandise lines are potential ways to grow her business ventures.
- Investing in other businesses: Leveraging her success and influence to invest in other promising ventures or startups could be a future direction.
- Building a lifestyle brand: Developing a brand around her name, encompassing things like fashion, beauty, or wellness, could be a long-term aspiration.
Personal Growth:
- Continuing her education: Pursuing further education in music, business, or another field could be a way to expand her knowledge and skillset.
- Advocating for causes she cares about: Using her platform to raise awareness about important social issues, environmental concerns, or mental health is another potential focus.
- Maintaining a healthy work-life balance: Despite her busy schedule, prioritizing her well-being, spending time with loved ones, and enjoying life outside of work are likely important to her.
Social Impact: Philanthropic, Charitable and Community Involvement
Charitable Contributions and Volunteering:
- Animal Welfare: Erika is a vocal advocate for animal rights and has partnered with organizations like the ASPCA and Best Friends Animal Society. She’s participated in adoption events, shared cruelty-free fashion choices, and encouraged responsible pet ownership.
- Mental Health Awareness: Erika has openly discussed her own struggles with anxiety and depression, using her platform to raise awareness about mental health. She’s partnered with organizations like the Jed Foundation and the National Alliance on Mental Illness (NAMI) to encourage open conversations and reduce stigma.
- Other Causes: While less frequent, Erika has also supported causes like hurricane relief efforts and initiatives against bullying. She often uses her social media to raise awareness and encourage fans to join her in supporting specific causes.
Community Involvement:
- Collaborations with Smaller Creators: Erika occasionally collaborates with lesser-known YouTubers on videos, giving them exposure and helping them grow their channels. This showcases her willingness to support others in the online community.
- Engaging with Fans: Erika actively interacts with her fans on social media, responding to comments, hosting Q&A sessions, and participating in online challenges. This fosters a sense of community and allows her to connect with her audience on a personal level.
- Inspiring Young Women: Through her entrepreneurial spirit, diverse career choices, and openness about challenges, Erika can be seen as a role model for young women seeking their own path. Her journey can inspire them to be confident, independent, and pursue their dreams.
Potential for Future Impact:
- Growing Platform and Influence: As Erika’s career and audience continue to grow, her potential for social impact expands. She could leverage her platform to further support existing causes, advocate for new ones, or even launch her own initiatives.
- Philanthropic Efforts: Erika’s involvement in charity could become more structured in the future. She might establish her own foundation or choose a specific cause to champion on a long-term basis.
- Mentorship and Guidance: Erika’s experience in various fields could be valuable to aspiring creators and entrepreneurs. She could potentially offer mentorship programs, workshops, or online resources to guide others on their journeys.
Erika Costell Awards Accomplishments and Achievements
YouTube Success:
- 3 million+ Subscribers: Her channel’s popularity speaks volumes about her engaging content and loyal fanbase.
- Viral Videos: “24 Hours in My Boyfriend’s Lamborghini” and others garnered millions of views, propelling her to mainstream attention.
- Content Diversity: From vlogs and reactions to music videos and collaborations, she showcases versatility and a willingness to experiment.
Music Career:
- Charting Single: “Jerika” with Jake Paul reached the Billboard Hot 100, demonstrating chart potential.
- Multiple Releases: Solo tracks like “Thots Not Feelings” and “Karma” highlight her musical growth and experimentation.
- Record Label: Founding BIA Entertainment shows her entrepreneurial spirit and dedication to empowering female artists.
Digital Influence:
- Millions of Followers: Across platforms like Instagram and Twitter, she connects with diverse audiences and maintains a strong online presence.
- Brand Collaborations: Partnerships with various brands demonstrate her marketing prowess and influence.
- Reality TV Appearances: Shows like “The Amazing Race” showcase her willingness to step outside her comfort zone and expand her reach.
Personal Growth:
- Building her own brand: Moving beyond Team 10, she carved her own path in the online landscape, showcasing independence and resilience.
- Entrepreneurial ventures: Founding BIA Entertainment and actively pursuing musical projects demonstrate her initiative and business acumen.
- Continued learning and evolution: Erika’s ongoing content creation and diverse endeavors highlight her dedication to growth and adaptation.
Legacy
Pioneer of Multi-Platform Success:
- Erika navigated the early days of influencer marketing, carving a path from assistant to COO at Team 10 and showcasing the potential of online content creation.
- Her success across platforms like YouTube, Instagram, and music demonstrates the importance of diversification and adaptability in the digital age.
Empowering Women:
- Through her record label BIA Entertainment, Erika champions female artists and entrepreneurs, paving the way for greater representation and opportunities in the industry.
- Her openness about challenges and vulnerabilities inspires young women to embrace their individuality and pursue their dreams.
Shifting Online Culture:
- Erika’s willingness to be authentic and experiment with her content pushes boundaries, challenging the often superficial and curated world of online personalities.
- Her focus on mental health awareness and social responsibility encourages deeper conversations and a more mindful approach to online engagement.
Uncertain yet Promising Future:
- Erika’s future aspirations, whether in music, entrepreneurship, or social impact, hold the potential to further cement her legacy.
- Her drive, talent, and willingness to embrace new challenges suggest that she will continue to innovate and leave a lasting mark on the online landscape.
Hobbies and Interests
Travel and Adventure: Erika’s love for travel is evident in her social media, from luxurious getaways to adventurous excursions. Scuba diving in the Great Barrier Reef, mountain climbing in Peru, and white-water rafting in New Zealand are just a few examples of her thrill-seeking side.
Animal Welfare: Erika is a devoted animal advocate, frequently supporting organizations like the ASPCA and Best Friends Animal Society. She promotes pet adoption, speaks out against animal cruelty, and even shares tips for cruelty-free fashion choices.
Music and Performing: Though her music career is blossoming, Erika also enjoys singing and playing instruments for personal enjoyment. Whether jamming with friends or simply belting out tunes in the car, music remains a constant source of joy and creative expression for her.
Fitness and Wellness: Maintaining a healthy lifestyle is important to Erika. She incorporates various exercises like yoga, pilates, and hiking into her routine. She also prioritizes mental well-being, openly discussing her struggles with anxiety and encouraging others to prioritize mental health awareness.
Creative Pursuits: When not creating content for her audience, Erika enjoys exploring other creative outlets. Painting, writing, and photography are some ways she expresses her artistic side and finds inspiration outside of the digital world.
Spending Time with Loved Ones: Despite her busy schedule, Erika values time with her family and friends. Whether catching up over coffee, attending social gatherings, or simply enjoying quiet moments at home, these relationships provide her with a sense of grounding and support.
Supporting Others: Erika actively uses her platform to uplift and encourage others. She collaborates with smaller creators, participates in online challenges for charitable causes, and uses her voice to raise awareness about important social issues.
Personal Beliefs
Entrepreneurial Spirit: Her founding of BIA Entertainment and various ventures show a belief in individual initiative, hard work, and building something meaningful.
Empowerment: Her support for female artists and openness about challenges faced by women suggest a belief in gender equality and empowering others to reach their full potential.
Social Responsibility: Her involvement in animal welfare and mental health awareness indicate a concern for social issues and a belief in using her platform for positive change.
Mental Wellbeing: Her openness about her own struggles with anxiety and depression highlight the importance of mental health awareness and seeking help when needed.
Authenticity: Her willingness to be vulnerable and genuine, even in a world of online curation, suggests a belief in being true to oneself and connecting with others on a deeper level.
Openness to New Experiences: Erika’s diverse travels and willingness to try new things hint at a curious and adventurous spirit, open to different cultures and perspectives.
Quotes
Final Thoughts
A Multifaceted Influencer: Erika’s journey encompasses various facets – YouTube star, musician, businesswoman, philanthropist, and more. It’s important to avoid reducing her to just one label and appreciate the breadth of her achievements.
Erika Costell Contacts
- X (Twitter)
- Youtube
- Tiktok
- Website
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