Eve Pollard Biography
Eve Pollard (Evelyn Pollard, Lady Lloyd, OBE) is an English author, journalist, and a former editor of several tabloid newspapers. She attended an all-girls Catholic school in South London. It is while there that she developed a love of journalism. Her career began at Honey magazine where she was the tea girl.
Eventually Eve Pollard became a fashion editor in 1967. The following year, she moved to the Daily Mirror. She was the second female editor, after Wendy Henry, in modern times, of a national newspaper in the UK. She edited the Sunday Mirror from 1987 to 1991. Later on she also edited the Sunday Express from 1991 to 1994.
Eve Pollard was launch editor-in-chief of ELLE magazine in the US in 1985. She edited the Sunday magazine for the News of the World and You magazine for the Mail on Sunday. She has also worked in television as features editor of TV-am (1982–1983) and devised the series Frocks-on-the-Box for the ITV contractor TVS. The series ran for two thirteen-part series.
Often she has appeared on radio and TV. She was also a regular participant in Through the Keyhole. In 2003 Eve Pollard was a guest panellist on the award-winning talk show Loose Women. In 1999, she was appointed as a member of the Competition Commission’s Newspaper Takeover Panel.
Eve Pollard has made a number of publications and has also written a number of books. Pollard was appointed Officer of the Order of the British Empire (OBE) in the 2008 Birthday Honours List for services to journalism.
Eve Pollard Age
Eve Pollard was born in London, England, United Kingdom. She was born on 25th December 1945. Her current age is age 73 years old as of 2018.
Eve Pollard Net Worth
For over four decades, Eve Pollard has been a journalist. She has made a huge fortune from her career. Eve Pollard Salary, Lifestyles, Income, Cars & much more details currently not available. However, it is estimated that Eve Pollard has a net worth of somwhere close to $1 million. We will update you on her other details soon.
Eve Pollard Husband | Sir Nicholas Lloyd Eve Pollard
Eve Pollard’s love life has not been as perfect as her career. She has been married twice and divorced once. She married Barry Winkleman in 1968. Their wedding was conducted in Hendon, north London. Seven years into their marriage, the ship hit the rock and they divorced in 1975.
They have a daughter, TV presenter Claudia Winkleman. In 1979, Eve Pollard got married to Nicholas Lloyd. Lloyd is a former editor of the Daily Express. They have a son, Oliver.
Eve Pollard Designs | Eve Pollard Agent | Eve Pollard Dresses Uk
Eve Pollard Interview
In Fleet Street legend, Eve Pollard is La Bollard, Lady Lloyd, the Killer Bimbo (thanks to a 1990 BBC documentary) or executive tart who strode her way to the top of the newspaper world crushing the less ruthless under her stiletto-clad feet.
So it is with some trepidation that the humble hack awaits the arrival of the former editor of the Sunday Express and panellist on Through the Keyhole. Yet Pollard is maternal, chatty, cosy, even giggly for we are, after all, talking about weddings and who can be bitchy about such an occasion of joy.
After a lull in her high-profile career, Pollard is launching the first magazine of a planned six from her company Parkhill Publishing next week. The publication is aimed square at the brides market, currently dominated by a number of identikit glossy publications recycling the same pictures of huge frocks alongside some luxurious holidays in the Bahamas.
Eve Pollard’s Wedding Day is a riotous mass of frothy lace, practical tips and nuptial necessities that flags its selling point of “real weddings” alongside the ubiquitous pull-out wedding planner. Using reportage, plenty of sumptuous pictures and the opportunity to mock other unfortunates’ choice of purple taffeta may be a master stroke in the market. As Pollard says, “One of the best ways to get ideas is to go to someone else’s wedding.”
Eve Pollard hopes to sell 45,000 copies with a £3 cover price against the 60,000 achieved by the market leader, Brides. The signs are encouraging, she says. “We beat our budget for advertising and closed a week early, so it’s been welcomed by advertisers and also we seem to have sold it in quite well to retailers and supermarkets and WH Smith.”
Promising to deliver “stardust images and stylish insights”, Wedding Day is rather more grown up than its rivals. Unusually it dares to comment on some of the more outré ideas put into practice by brides. But would it ever say, “Look at this hideous wedding?” “Er… no. I don’t suppose we will. We’ve done a best and worst dressed bride of the year with a panel of experts like Barbara Daly. They’re a bit barbed”. What about Posh and Becks? “Oh Posh and Becks are on the list.”
Eve Pollard – described by one interviewer as having “Dynasty tastes” – has reinvented herself for the late 90s. She is wearing little if any make-up and a modest suit. She refused to have her picture taken for this piece, but a glance through her previous interviews reveals this has often been the case. When she resigned from the Sunday Express in 1994 in a dispute over resources after three years in the editor’s chair while her husband Sir Nick Lloyd was still editor of the daily, she was caricatured as a woman who stormed her way to the top, abused her position by dispatching staff to perform menial personal tasks and – the unwritten line – deserved what she got.
According to the cuttings, she’s now around 54 (I dare not ask) and in her magazine incarnation she is returning to her roots – editor of the Mail on Sunday’s You and less glamorous beginnings on smaller titles such as Honey.
Does Eve Pollard miss newspapers? “Yes and no. I’d like to edit for a day, because sometimes things happen and you think ‘I’d like to get my hands on that.’ There should be more women editing and I’m sad about that. It’s a young person’s game and those very long 12, 14 hour days, you can only do so many of them.”
She describes herself as an adrenalin junky and her reminiscing is sufficiently wistful to make you wonder if she gets the same thrill from the magazines, “Oh yes, yes I do. Totally. Nick laughs because I used to come back and say “we’ve got this great story…” and now I come back with ‘We’ve got WH Smith.’ It’s entirely different.”
Her major shareholders are the venture capitalists who have given her “more than a million” to launch her six magazines. She’s vague about the company’s structure but it all sounds terribly, if unrealistically jolly. “They have the ultimate control but they’re terribly nice, they come to board meetings every month and they leave us alone.” Questioned why “they” would do that, she gets a little impatient. “Because we produce figures for them, we show them what we’re doing and they know we’re not messing around.
“This is how entrepreneurs get started. There’s Sally O’Sullivan [whose magazine house, Cabal, stole a march on Eve Pollard] and [former Loaded and GQ editor] James Brown and I hope that more journalists do this because we have an expertise that in a way we often don’t realise we have. In America people set up magazines all over the place and that should happen here.
“It’s scary at first but then you get used to it. And you watch the money like a little gimlet. There’s a game we used to play in newspapers: how many people in this office would you pay with your own money? It’s quite interesting when you actually do” – this is said with a wicked grin.
“Journalists have all sorts of skills which you never really appreciate and which – because journalists are now bottom of the heap like pond life – nobody gives you credit for. I’m hoping more and more people do it. It’d be nice, lots more independent people.”
The giants of the consumer magazine world, the IPCs, Emaps and NatMags would doubtless be less impressed. Eve Pollard is reluctant to be drawn into comments on her rivals, but concedes she is impressed by the industry as a whole.
Perhaps with Wedding Day she can afford to be generous to her rivals on the grounds that the market will stretch to accommodate all. With her second planned launch, though, an as yet unnamed title for “intelligent, older women”, the gloves will have to come off.
“Everyone’s promised that, haven’t they? And nobody’s delivered. I feel there’s no magazine for me and I’m a magazine-o-holic.
“Demographically we’re the age when we’re still spending – more than ever. There’s a great line advertisers have called SKINs which is Spending the Kids Inheritance Now.” She reads the New Statesman and the Spectator most often and wonders, “Why can’t there be some of that in with things I might want to know about, like cooking or the latest movies or whatever.” Modestly she adds, “We shall see if we can do it”. She’s poached Deirdre Vine from Woman’s Journal as editor and Kate Carr from Night and Day as features editor with the launch planned for next March.
Eve Pollard displays her steely gaze when asked what the other magazines will be. She goes by “gut instinct” largely when looking for gaps in the market, but has heavily researched the older women’s magazine. “Women want to read a magazine that reflects how they feel and deals with the problems you have whether it’s wrinkles or grandchildren.” There’s a thought for the next magazine.
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