The Export Promotion Council (EPC) was established on 19th August 1992 through Legal Notice No. 4342,with the mandate of developing and promoting Kenya’s exports. It is registered as a company limited by guarantee without share capital. This gives EPC the autonomy and ﬂexibility to develop and implement its programmes as Well as raise resources from international development partners.
The EPC is the premier institution for the development and promotion export trade. EPC spearheads Kenya’s export promotion activities and embraces the mandate of co-coordinating and harmonizing export development programmes. In addition, it formulates export strategies and promotes an export culture in order to achieve an export-led economic growth for Kenya.
It does this by assisting exporters and producers of export goods to over – come bottlenecks to achieve a higher level of export performance, increase foreign earnings and thereby enhance economic growth.
- To facilitate consolidation, expansion and diversiﬁcation of Kenya’s export markets for goods and services
- To expand the country’s export basket through identiﬁcation of new exportable products and provide support for market entry
- To mainstream MSMEs including disadvantaged segments of the society in the export process.
- To enhance Kenya’s export competitiveness through product development, adaptation and value addition
- To enhance exporting skills and create export awareness
- To enhance cooperation with other trade support institutions and the private sector
- To provide efficient and effective support services to optimize resource utilisation
EPC’s activities are organised under ﬁve main pillars as follows:
- Trade policy facilitation
- Export market development
- Product development and adaptation
- Trade information delivery
- Development of exporting skills EPC is also a liaison office for the African Trade Insurance Agency(ATI). The key pillars are:
1. Trade Information and CapacityBuilding
The council, through the Centre for Business Information in Kenya(CBIK), empowers Kenyan exporters by sourcing, collating and disseminating trade information and also carrying out business counselling services and export. To enhanceservice delivery and reach out tomore clients, CBIK services weredecentralised from Nairobi to Eldoretand Mombasa region.
2. Export Market Development
It identiﬁes export market opportunities for Kenyan products and formulates appropriate market entry and penetration strategies. The strategies used include contact promotion programmes, market research and investigations, trade fairs and exhibitions, buyer—seller meetings, trade missions among others.
3. Product Development andAdaptation
The main objective of product development is to facilitate the expansion and diversiﬁcation of Kenya’s export product range. This is achieved by assisting producers/exporters develop and adapt their products to suit speciﬁc market requirements through quality improvement, value-added processing, improved packaging and presentation, new product design and styling, identiﬁcation of new exportable products and adherence to industry codes of practice.
4. Trade Policy Facilitation
The council looks at trade policyfacilitation in relation to the growthand development of the exportsector. This includes facilitation of the review of domestic and external trade policies in order to enhance the competitiveness of our export products. Lately, trade in services is emerging as an important component in export trade and the councilis promoting services.
5. African Trade Insurance ServicesLiaison Ofﬁce
African Trade Insurance Agency (ATI) is a Pan African institution supportedby the World Bank and the European Union. ATI mainly providesinsurance against political and creditrisks including guarantee on workingcapital and performance securitybonds; non—payment of suppliedgoods and services; guarantee onimportant/ exportation of capitalequipment and machinery; transitand diversion risks; and development of exporting skills
EPC disseminates skills and knowledge on related topics of interest to the exporting fraternity through seminars and work shops in collaboration with development partners such as JETRO, JICA, ITC,CBI and EU.
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