Agriculture is the backbone of the Kenyan Economy contributing about 24% of the GDP. Some of the agricultural products that score highly in the international market include but not limited to Tea, Coffee, Flowers & Pyrethrum:
Tea in Kenya
Kenya is the largest producer of tea in Africa. Renowned for its brisk flavor and delicate fragrance, Kenyan tea is the nation’s biggest foreign exchange earner. 2011 earnings from this top beverage amounted to $1.3 billion. Kenya exports to 54 destinations, with key markets in Egypt, Pakistan, Afghanistan and Sudan. Opportunities exist to increase exports to emerging markets in Europe, Russia and Bangladesh among others. Increased local consumption also presents opportunities for expansion of domestic markets. Other opportunities include investment in tea plantations, value addition in processing and packaging tea for export, micro-financing for small holder farms
Coffee in Kenya
With a distinctly bold flavor, smooth acidity and mellow wine-like aftertaste, Kenyan coffee is unforgettable. Kenya is a leading global exporter of premium Arabica coffee. According to Coffee Board of Kenya, 2011 earnings amounted to $277.7 million. Major markets include Germany, USA, Canada, Sweden, Finland, UK and Saudi Arabia. Investment opportunities include processing instant coffee, value addition in processing and packaging of final products, promoting Kenyan coffee in international markets, and micro financing for smallholder farmers.
Cut flowers in Kenya
In 2010 the floriculture industry accounted for $670 million in exports. Farmers mainly exported roses, hypericum and carnations. Opportunities exist to diversify types of flowers and increase shelf life. Other markets to be tapped into are Poland, Czech Republic, Slovakia and Slovenia.
Pyrethrum in Kenya
Kenya is the world’s largest producer of pyrethrum with well established markets in Europe, US and Asia. Pyrethrum products from Kenya are of high quality and in great demand in the world market.For the country Pyrethrum is an important foreign exchange earner and a significant contributor to the Kenyan economy.
Kenya is an ideal investment location for the pyrethrum industry as supported by various investor friendly factors that include:
Fruits and vegetables in Kenya
In 2010, the growing fruit and vegetable sector generated $490 million from the export of fresh beans, peas, brussel sprouts, broccoli, courgettes and baby carrots. Fruit exports included mangoes and avocado. Europe has been the traditional market for these products; opportunities exist in expanding to growing markets in the UAE and the United States.
Branding Kenya: Distinguishing Kenyan products
Kenya’s authentic goods and services have for decades been appreciated in both local and international circles. Therefore the need for a unique identifier reinforcing their origin, while assuring consumers on their authenticity was seen as necessary in branding Kenya.
The mark of identity was developed to address image and reputation of Kenyan products. The logo is derived from the national identity and is complimented by the strap line “A touch of Kenya” The long term objective is to have Kenyan manufacturers and service providers use the mark of identity on their products and services, to distinguish Kenyan products from the rest. This is expected to boost Kenya’s image as a producer of quality goods and services.