Nir Eyal Biography
Israeli Born American Nir Eyal is an accomplished author, lecturer, and investor famous for his best-selling book called “Hooked: How to Build Habit-Forming Products”. He has taught at the Stanford Graduate School of Business and Design School. He has sold two technology companies since 2003 and now helps teams design more engaging products.
Nir Eyal Age
Eyal is 40 years old as of 2021, he was born on February 19, 1980, in Hadera, Israel. He celebrates his birthday on February 19, every year, and his birth sign is Pisces.
Nir Eyal Height
Eyal stands at an average height. He appears to be quite tall in stature if his photos, relative to his surroundings, are anything to go by. However, details regarding his actual height and other body measurements are currently not publicly available. We will update this section when the information is available.
Nir Eyal Weight
Eyal has a moderate weight. He has not shared his weight with the public yet. Eyal’s weight will be listed once we get it from a trustworthy source. Known for his captivating personality, Eyal has brown eyes and the color of his hair is black.
Nir Eyal Education
Eyal is a highly educated and qualified person. He earned a B.A. at Emory University in 2001. He then worked for Boston Consulting Group and a solar panel installation firm, before going to Stanford for his master’s degree.
Nir Eyal Family
Nir Eyal Parents and Siblings
Eyal was born and raised by his parents in Hadera. Our efforts to find out more about his family came to no avail as no such information is publicly available. Thus, the identity of Eyal’s parents is still unclear. It is also not known if he has any siblings. We will update this section once this information is available.
Nir Eyal Wife
Eyal is happily married to his wife Julie. However, he likes to keep his personal life private hence information about his dating/married life is not available. Nonetheless, further information regarding his family in detail is currently under review and will be updated as soon as it is available.
Nir Eyal Children
As of now, there isn’t any documented report on the public records about Eyal and his spouse Julie having kids. Nevertheless, this information is currently under review and will be updated once we get it from a credible source.
Nir Eyal Net Worth
Eyal has an estimated net worth of $5.8 billion as of 2021. This includes his assets, money, and income. His primary source of income is his career as an author, lecturer, and investor. Through his various sources of income, he has been able to accumulate a good fortune but prefers to lead a modest lifestyle.
Nir Eyal Measurements and Facts
Here are some interesting facts and body measurements you should know about Eyal.
- Full Names: Nir Eyal.
- Gender: Male.
- Occupation / Profession: Author.
- Nationality: American.
- Race / Ethnicity: Jewish.
- Religion: Christian.
- Sexual Orientation: Straight.
- Age / How Old?: 40 Years Old.
- Zodiac Sign: Pisces.
- Date of Birth: February 19, 1980.
- Place of Birth: Hadera, Israel.
- Birthday: February 19.
Eyal Body Measurements
- Body Measurements: Pending Update.
- Height / How Tall?: Average.
- Weight: Moderate.
- Eye Color: Brown.
- Hair Color: Black.
- Shoe Size: Pending Update.
Eyal Family and Relationship
- Father (Dad): Pending Update.
- Mother: Pending Update.
- Siblings (Brothers and Sisters): Pending Update.
- Marital Status: Married.
- Wife/Spouse: Married to Julie.
- Dating / Girlfriend: Not Applicable.
- Children: Pending Update.
Eyal Net Worth and Salary
- Net Worth: $5.8 billion as of 2021.
- Salary: Pending Update.
- Source of Income: Career as an author.
Eyal House and Cars
- Place of living: U.S.A.
- Cars: Car Brand to be Updated.
Nir Eyal Havard
After graduating from the Master of Business Administration program at Stanford in 2008, Eyal and fellow students founded a company that placed online ads on Facebook, with Eyal serving as CEO.
His work in the company sparked his interest in the psychology of users, and he went on to become a consultant in product design. In 2012, he taught a course in the program on product design at the Stanford University School of Engineering.
Eyal’s expertise is in behavioral engineering, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses.
He has taught university courses, given speeches, and published books about how psychology intersects with technology and business. His writing has appeared in Fast Company, Harvard Business Review, The Atlantic, and other publications.
In 2014, Eyal published his first book, Hooked: How to Build Habit-Forming Products, which became a Wall Street Journal bestseller. In it, Eyal developed the idea of the “hook model”, which aims to “build products that create habit-forming behavior in users via a looping cycle that consists of a trigger, an action, a variable reward, and continued investment.”
On July 1, 2019, Prof. Eyal moved to Rutgers University, where he became the inaugural Henry Rutgers, Professor of Bioethics, with appointments at the School of Public Health and Philosophy. He is directing the new Rutgers Center for Population-Level Bioethics (CPLB).
His second book, Indistractable: How to Control Your Attention and Choose Your Life, was published in September 2019. Eyal has spoken out against proposals to regulate habit-forming technologies, arguing that it is an individual users’ responsibility to control their own use of these products.
Nir Eyal Books
- (2019). Indestructible: How to Control Your Attention and Choose Your Life.
- (2014). Hooked: How to Build Habit-Forming Products.
Nir Eyal Hooked
Hooked is the best-selling book authored by professor Eyal. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. He provides readers with Practical insights to create user habits that stick. Actionable steps for building products people love.
This book explains the Hook Model: a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is not an abstract theory, but a how-to guide for building better products.
Nir Eyal Podcast
The Nir and Far Podcast is about the intersection of psychology, technology, and business. Eyal calls it “behavioral design.” He posts new episodes every Monday. Episodes are now available on iTunes, Stitcher, Overcast, Google Play Music, Subscribe on Android, or pretty much everywhere you get your podcasts.
Nir Eyal Hooked Summary
The importance of habits in business
- For many companies, turning their products into habits – behaviors requiring no conscious thought – drives a lot of value. This makes loyalty as important as gaining millions of customers.
- Once a product has become a habit, it does not require extensive advertising to ensure usage; it is linked to users’ emotions and routines.
- The result is that users begin considering these products indispensable, which ensures repeated use and, in turn, continued success for the companies that manage to create such products.
- But how do successful companies actually go about creating habit-forming products? Is this all chance, or is there a technique to it? This book covers some of the key aspects that any designer or seller of a habit-forming product would do well to keep in mind.
What are hooks?
- Hooks are a series of experiences that can together modify user behavior and encourage the formation of new habits.
- As we will see, greater accessibility, more data, and improved speed of delivery have increased the likelihood of hooks being employed to drive habit formation in our times.
- The hooks employed by companies essentially follow a four-phase process called the Hook Model. Successful products go through multiple cycles of these four phases to reach a refined stage where users keep coming back for more on their own, without any need for aggressive marketing by the company.
- The four phases of the Hook Model are:
- Trigger – external or internal cues that prompt certain behavior
- Action – Use of the product, based on ease of use and motivation
- Variable Reward – The reason for product use, which keeps the user engaged
- Investment – A useful input from the user that commits him to go through the cycle again
We will look at these four phases in greater detail in chapters after the next one, and also explore some ideas related to this whole field of user manipulation.
Chapter 1: The Habit Zone
Benefits of habit-forming
- Getting consumers to form habits related to their products can be critical for many companies to succeed, but it is not necessary for every single company.
- For cases where it is needed, and where a company successfully manages to achieve it, habit-forming can have a number of benefits. These include:
- increased customer lifetime value (CLTV) – the amount of money that the company can make from customers before they move to competitive offerings
- more flexibility in raising prices or charging for premium services
- supercharged growth by word-of-mouth publicity (characterized by Viral Cycle Time – the amount of time taken by a user to invite another user)
- greater competitive edge, because the competition finds it difficult to make inroads, e.g. people continue to use the QWERTY keyboard despite better keyboards available
- But people are creatures of habits, and creating new ones requires them to forget certain old ones.
- This means that for new types of behavior to really become ingrained into our decision-making systems, they need to be reinforced again and again.
- The benefit is that once you have succeeded in turning your product into a habit, another competing product will find it tougher to displace your product, e.g. Google’s ubiquity and synonymity with Internet search has meant that products that are not particularly bad, like Bing, have failed to become as popular.
How to test the habit-forming potential of your product?
- Use the frequency-vs.-perceived utility plot. If the product falls in the Habit Zone, i.e. is used often and has a high enough utility compared to competing solutions, then using it can become default behavior for a consumer.
- In one of the two examples marked in the figure, a single search result on any engine other than Google is not noticeably poorer than what you would get on Google, but Google is used so frequently that it is the option most of us turn to.
- On the other hand, purchasing on Amazon is nowhere as frequent as much of our other online activity, but its perceived utility is higher because we know that every time we log on to Amazon, the likelihood of finding the product we are looking for is high and it is also going to be available at a competitive price.
- The position of a product on this chart is not static – many habit-forming products start off as vitamins, but with repeated use, turn into painkillers that satisfy the itch to use them.
- Vitamins are products that do not solve an obvious problem but feel nice to have, while painkillers are products that cater to a very obvious need.
- Many products that are habits for us now because of their perceived utility to us might have been less important, to begin with.
- Before we delve further into the Hook Model, an important caveat: In the quest to encourage consumers to form habits, product designers and sellers should not forget that this is a type of manipulation. Conscientious sellers always need to ensure that the habits, or addictions, they encourage are healthy. We will consider this very important aspect a few chapters later.
Chapter 2: Trigger (Phase 1)
- Habits, much like pearls, need a foundation and layer upon layer (of continued behavior change) to be completely formed. Triggers are the cue or the foundation for this behavior change.
- Triggers can be of two types: external and internal.
- These are bits of information from users’ surroundings that prompt them to perform an action. Types include:
- Paid triggers – channels like advertising that capture attention, but are too expensive for the long run
- Earned triggers – continued media presence, like viral video and press mentions, which can be difficult to sustain for any product
- Relationship triggers – come from engaged users who enthusiastically share information with other potential users
- Owned triggers – most useful, as these employ tacit permission from users to send triggers like app updates and periodic notifications into their personal space
- For a product to truly become a habit, its triggers need to move from the external forms to the internal.
- Internal triggers are driven by users’ emotions and associations stored in their memory.
- Trying to rid oneself of negative emotions like boredom and loneliness are powerful triggers for using a particular product.
- As a product relieves these negative emotions repeatedly, our mind subconsciously begins to associate it with this relief.
- This gradually strengthens the bond with a product, resulting in the formation of a habit, e.g. our reliance on Facebook or Twitter for instant social connection.
- Designing a habit-forming product requires an understanding of the emotions that are tied to these internal triggers, as well as knowledge of how external triggers can be used effectively to urge a user to perform a certain action.
Chapter 3: Action (Phase 2)
- The Behavior Model developed by Dr. B.J. Fogg of Stanford University says that the user’s behavior (or action) depends on three prerequisites (B = MAT):
- M – sufficient motivation
- A – ability to perform a certain action
- T – a trigger to prompt the action
- Therefore, for a clear trigger to be effective, the user should be motivated enough and should be able to perform the action with minimal effect.
What motivates people?
- There are three Core Motivators that drive behavior in most humans:
- Desire for pleasure and/or avoidance of pain, e.g. use of scantily clad models in print and TV ads acts as a motivator based on pleasure for certain demographics like teenage boys
- The desire for hope and/or avoidance of fear, e.g. Barack Obama’s 2008 presidential campaign used the plank of hope to great success
- The desire for social acceptance and/or avoidance of rejection, e.g. showing friends shown cheering for a sports team in a Budweiser ad makes people identify the product with getting together with friends to watch a game
- One or more of these core motivators provide the motivation to a user to perform an action.
What factors moderate the ability of people?
- Even when there is a successful trigger and a compelling enough motivation, a person needs to be able to perform an action. The easier it is to perform it, the greater is the likelihood of it becoming a habit, e.g. the boom in blogging in the 2000s after Blogger made it possible to open a blogging account within minutes or the ease of taking photos with an iPhone.
- There are six elements of simplicity that have an effect on the ease of use of a product:
- The time it takes to use it
- The money it costs
- The degree of the physical effort involved
- The level of mental labor needed
- The product’s social acceptability
- The degree to which it matches or disrupts current routines
- The lower the time, money, physical effort, or mental labor involved, or the more socially acceptable it is, or the least deviation it requires from a user’s existing routine, the easier it is for him to perform an action.
- Consequently, the greater is the likelihood of the product becoming a habit.
How to increase motivation and ability?
- Between motivation and ability, it is easier to target the latter. Design your products such that it reduces the effort involved for the user, instead of trying to build motivation levels.
- Both motivation and ability can also be increased using counter-intuitive methods called heuristics. These are mental shortcuts that all of us employ to make quick decisions. Examples include:
- The scarcity effect – the scarcer a product is, the higher is its perceived value, e.g. the ‘limited stock’ tag on Amazon products ends up increasing sales for those products
- The framing effect – context can alter the desirability of a product, e.g. the same wine is reported to be tastier if the price is increased
- The anchoring effect – one aspect of a product is given undue importance over other features, e.g. people end up buying more products of a brand that has a discount sticker on it, even if its quality and the effective cost might be no different than other competing products in the vicinity
- The endowed progress effect – in case of reward programs, the closer users feel they are to the goal the more motivated they become, e.g. the ‘Improve Your Profile Strength’ step in LinkedIn has a completion bar that starts off all users with part of the bar already filled, strengthening their belief that a full profile is not far away.
Chapter 4: Reward (Phase 3)
- Variable rewards, and not just any rewards, make users come back to a product again and again by reinforcing the motivation.
- Finite variability can become boring after a while, while infinite variability sustains user interest.
- Thus, variable rewards should not only satisfy one or more user needs but also keep them interested in engaging again (and again) with the product.
- There are three types of variable rewards:
- Rewards of the tribe – those that satisfy our social needs by making us feel more important and accepted, e.g. Likes, shares, and comments on Facebook
- Rewards of the hunt – those that satisfy our basic survival instincts by helping us acquire things we consider important, like cash and information, e.g. the mix of mundane and relevant content on Twitter entices users to keep looking for more
- Rewards of the self – those that help us in self-determination by providing a sense of accomplishment, e.g. apps like Mailbox that segment emails into neat folders, helping achieve a state of ‘inbox zero’, giving a sense of completion and mastery
- But gamification, or the introduction of rewards, cannot be used blindly to drive user engagement. It is extremely important for product designers to figure out the kind of reward that will motivate their intended users, e.g. Mahalo, a Q&A forum gave monetary rewards to answerers but bombed, while Quora, a similar service, only provides upvotes, and is very successful.
It is also important to provide users with a sense of autonomy or choice – a reward when they feel constrained might not work. If they feel that they are being forced to adopt a certain behavior, they can rebel – a phenomenon known as reactance.
Frequently Asked Questions About Eyal
Who is Eyal?
Eyal is an accomplished author, lecturer, and investor famous for his best-selling book called “Hooked: How to Build Habit-Forming Products”. He has taught at the Stanford Graduate School of Business and Design School.
How old is Eyal?
Eyal is an American national born on February 19, 1980, in Hadera, Israel.
How tall is Eyal?
Eyal stands at an average height, he has not shared his height with the public. His height will be listed once we have it from a credible source.
Is Eyal married?
Eyal is happily married to his wife Julie. However, he likes to keep his personal life private hence information about his dating/married life is not available.
How much is Eyal worth?
Eyal has a net worth of $5.8 billion as of 2021. This amount has been accrued from his leading career as an author.
How much does Eyal make?
According to our reliable sources, Eyal’s annual salary is currently under review. Nevertheless, we are keeping tabs and will update you once this information is available.
Where does Eyal live?
Because of security reasons, Eyal has not shared his precise location of residence. We will update this information if we get the location and images of his house.
Is Eyal dead or alive?
Eyal is alive and in good health. There have been no reports of him being sick or having any health-related issues.
Where is Eyal Now?
Eyal is pursuing his career as an author. He has taught at the Stanford Graduate School of Business and Design School.
Eyal Social Media Contacts
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