Tony Schwartz Biography
Tony Schwartz is an American journalist, author, ghost writer and professional speaker born on 2nd May 1952 in U.S. He is the CEO and founder of The Energy project. He co-wrote Donald Trump’s book ‘Trump: The Art of the Deal’
Schwartz graduated Phi Beta Kappa from the University of Michigan in 1974 where he majored in American Studies. In 1975, after graduation, he began his career as a writer and spent 25 years as a journalist. He was a columnist for The New York Post, associate editor at Newsweek, reporter for The New York Times, and staff writer at New York Magazine and Esquire.
As a speaker Tony has delivered keynotes and training to leaders of companies around the world such as Google, Unilever, Apple, Facebook, Whole Foods, Ahold Delhaize, Ernst and Young, Microsoft, Coty, the Los Angeles Police Department, the National Security Agency, and Save the Children.
Tony Schwartz Age
Tony was born on 2nd May 1952
Tony Schwartz Family
Schwartz was born to Felice Schwartz, an American writer, advocate, and feminist who died on 8th February 1996. During her career she founded two national advancement and advocacy organizations; National Scholarship Service and Fund for Negro Students (NSSFNS), an association committed to placing African Americans in institutions of higher education and Catalyst, a national organization dedicated to advancing women in the workplace, where she served as president for three decades.
His father was a professor and chairman of the department of physiology and biophysics and dean of the Graduate Faculty at the Mount Sinai School of Medicine.
Tony Schwartz Wife
In 1979 he married Deborah Janes Pines, a psychotherapist. At the time of their wedding Deborah was a senior editor at Us magazine. She is an alumna of the Dwight School and Boston University. Her father was a clinical professor of medicine at the Columbia University College of Physicians and Surgeons.
Tony Schwartz Children
Tony has two daughters Kate and Emily, and four grandchildren.
Tony Schwartz Energy Project
Tony founded The Energy Project in 2003 and acts as the CEO of the organization. The Energy Project is a consulting firm that helps individuals and organizations build capacity by managing their energy more skillfully and by challenging their fears, blind spots and current beliefs.
Since founding the organization he has written for the Harvard Business Review and the New York Times. Some of his articles won worldwide attention:
“Manage Your Energy Not Your Time,” “Why You Hate Work” and “Relax, You’ll Be More Productive” for HBR and “Addicted to Distraction” for the New York Times.
1. 25 Sexual Questions to Ask A Girl.
2. Things Girls Wants But Wont Ask For
3. 20 Things Women Should Never, Do.
4. Top 20 Things Men Should Never, Do.
5. 60 Really Sweet Things To Say To A Girl.
6. 25 Romantic Ideas to Make Your Lover Melt!
7. Things Women in Relationships Must Not Do.
8. 10 Things that are Killing Your Kidneys.
Tony Schwartz Books
- 1987: Trump: The Art of the Deal
- 1995: What Really Matters: Searching for Wisdom in America
- 1998: Work in Progress: Risking Failure, Surviving Success
- 1999: Work in Progress
- 2002: On Form
- 2003: The Power of Full Engagement
- 2010: The Way We’re Working Isn’t Working: The Four Forgotten Needs That Energize Great Performance
- 2011: Be Excellent at Anything: Four Changes to Get More Out of Work and Life
- 2011: On Form: Managing Energy, Not Time, is the Key to High Performance, Health and Happiness
Tony Schwartz Net Worth
Tony Schwartz net worth is under review
Tony Schwartz Twitter
Tony Schwartz Donald Trump/ Rony Schwartz Interview about Donald Trump/ Tony Schwartz Art of The Deal
Talk a little bit about his claims about writing the book and how important writing the book, even when he announces for the presidency, that The Art of the Deal is such an important document that he’s written.
Tony Schwartz: I was a little surprised when Trump announced his candidacy in Trump Tower, and within several sentences he said, “We need a president who wrote The Art of the Deal.” And I thought, well, I wrote The Art of the Deal; I’m not sure I actually would make a good president. And then I thought, wow, that’s predictable for Trump. He actually probably has gotten to the point where he thinks he did write it.
What do you mean, he didn’t write it? What was his participation?
Tony Schwartz: I wrote The Art of the Deal, and Donald Trump read it, so far as I know in a couple of hours based on the number of marks he made on the manuscript.
When was the first time you met Donald Trump, and give us your first impressions.
Tony Schwartz: The great irony of the fact that I ended up writing The Art of the Deal is that the very first article I wrote about Donald Trump was an extremely critical article on the cover of New York magazine called “A Different Kind of Donald Trump Story,” about his attempt to evict rent-control tenants from a building he owned in order to turn it into a luxury condominium. He hired a very well-known “relocation” company to find a variety of ways to make life unpleasant for tenants. And the funny thing about it is — not so funny — that he bungled the whole thing, and those tenants were able to keep him from evicting them for many, many years. They had him tied up in knots in courts and were able to hold on to these apartments for an incredibly long time. I wrote that story, and the cover of that issue was an illustration of Trump looking like a thug, kind of sweating and greasy and pretty unappealing. He loved it. He absolutely loved the cover, so much so that he put it up on his wall almost immediately, and I became his best friend — or he treated me as if I was his best friend in the sense that he liked the piece so much that he wrote me a lovely letter about how great it was and everybody was talking about it. You have to understand that this is 1986, and he’s not that well known yet, and the idea of being on a magazine cover was relatively new to him. So, as someone who really believed that all publicity is good publicity, this was a great piece of publicity.
Even lousy publicity?
Tony Schwartz: Yeah. I mean, extremely critical of him and of what he did. And yet, from his perspective, built his name.
Tell me about the meeting where you walk in and he’s talking about the book.
Tony Schwartz: … Some months after I wrote the New York magazine article, I went back to Trump to do the Playboy interview, a long interview. I started to ask him a series of questions, and he seemed not willing to give me answers to most of them. At some point 15 minutes in, I said, “You know, if you don’t answer these questions, there’s no interview.” And he said: “Yeah, but I don’t really want to. I just signed a deal to write a book.” And I said, “What’s the book?” And he said, “Well, I guess my autobiography.” And I said, “Well, you’re 38 years old. You don’t have an autobiography yet.” And he said, “Yeah, I know, but they paid me a lot of money, and I’m going to do it.” And I said, “If I were you, I’d write a book called The Art of the Deal, because I think people believe you know something about deals.”
And his response?
Tony Schwartz: His response was: “Great idea. You want to write it?”
Tell us a little bit about the process of writing the book, your first interviews and how that goes and what you do next.
Tony Schwartz: Well, I think Trump probably thought you snap your finger and there’s a book, so I think he was a little surprised to discover that it was actually going to take a lot of time, and he wasn’t happy about it. I think one of the central under-recognized facts about Trump is how severely limited his attention span is. It’s really, really hard for Trump to focus on much of anything for a sustained period of time, with the exception of talking about himself.
So you were doing these interviews, and what would happen?
Tony Schwartz: The very first interview I did with him, I got about 20 minutes into the interview, and he said, “How long is this going to go on?” I almost wasn’t sure what he meant. I said: “Well, there’s a lot of questions to answer. We’ve got to fill 300 pages, so we’ve got a long way to go.” And what happened was he just got increasingly irritated and impatient, and his way of responding to my questions was in very, very brief, you know, three-, four-, five-word sentences. It was a bit of a war from the start to try to extract real information from him.
Even for a book that’s partly autobiographical, he doesn’t want to think about the past?
Tony Schwartz: You know, Trump said to me over and over again, “I’m just not interested in the past; I’m interested in the present.” From a Buddhist perspective, that would be pretty attractive. … The reason I think he didn’t want to talk about the past is that he’s almost like a sieve or a black hole, and the need for constant reassurance and evidence that he matters, that he’s great, that he’s successful, that he’s handsome, that he’s all of these things, represents a kind of unquenchable thirst. So most of his time is spent trying to fill himself back up, because it’s leaking all the time.
So where does that come from?
Tony Schwartz: … [His father] was a tough, hard driving guy who had very, very little emotional intelligence, to use today’s terms. He was a tough, hard driving guy who didn’t traffic in emotions except perhaps anger.
And did he respect that? What did he get from that?
Tony Schwartz: Well, he had this older brother who ended up becoming an alcoholic, dying at a young age, and I think another significant factor in Trump’s development was, “I’m not going to be him.” And I think he saw his brother as being intimidated by his father. So he set himself out to be the very opposite of that with his father and with everybody else that he dealt with for the rest of his life.
There’s this thing about winners and losers. Where does this come from, what is it? There’s only winners, there’s only losers, there’s no gray.
Tony Schwartz: … I do think it’s a reflection of the fact that the way the game got played in his household was if you did not win, you lost. And losing was you got crushed. Losing was you didn’t matter. Losing was you were nothing. Losing was you’re his older brother, Fred, and you become an alcoholic and die young. So the frame was pretty stark.
… What was he saying?
Tony Schwartz: I think Trump was in rebellion from a very early age. The character that he became was set almost in concrete. And his self image, his self definition, was built around the idea that he was one tough son of a bitch. And that meant in classrooms, that meant with teachers, that meant with his father. And I think he takes great pride, since his perspective has never really changed, in having won at that game. And in many, many ways, he has won at that game. He earned a ton of money, he married a lot of beautiful women, he bought a lot of spectacular homes and material objects. He is sort of the embodiment of a certain kind of the American dream.
Tony Schwartz: … You found that the interviews were difficult. You ended up on the telephone in the end. Explain how involved you were for how long, because it defines how much you know about how this guy operates.
Tony Schwartz: At a certain point, I realized that it was fruitless to try to interview Trump. In fact, when it really hit home for me [was] a weekend that I was spending with him at Mar-a-Lago. I went up to my room there, and I called my agent, and I said: “I can’t do this book. He just won’t cooperate.” And she said: “Well, write it down. Send me a letter, and we’ll deal with it when you get home, because, you know, I don’t want you to be the person who caused this to fall apart.” On my flight home, I realized I had a kind of small epiphany, which was, hey, he talks on the phone all day long. That’s what he does, and he’s talking about his deals. Maybe if I just sit on an extension phone listening to his conversations, I can extract enough of what actually happened to write those deals in his voice and then fill in the details that he doesn’t provide from the people he’s on the phone with later. And I presented that option to him, and he said: “Great. Sounds wonderful. I don’t have to do any more interviews.” For I would say close to a year, I spent hundreds and hundreds of hours sitting in a chair eight feet away from his desk holding a phone and listening to what he was saying to almost anyone. In fact, I can’t remember a time when he said, “Hey, Tony, I really don’t want you to hear this call.” I had a belief that if he could have had an audience of a million for those calls, it would have been all the better.
What did you learn from that?
Tony Schwartz: Well, I learned what moved him and what motivated him. What he liked was attention. What he liked was action. He liked to be on the phone with people he thought mattered, but not for very long. At any given moment during a call, if another call came in, his two assistants were instructed to walk in with a yellow Post-it Note that said the name of the person on the other line, at which point almost invariably Trump would say, “Hey, gotta go. You’re the greatest,” and hang up the phone, pick up the next extension. It was one call after another, and I did reflect that in the first chapter, in which I pulled together some of the best of that and turned it into a week in his life.
As you were doing your research, you were finding that he had a different point of view about the stuff that was being agreed to or that was being said than the persons on the other side of the phone.
Tony Schwartz: Well, what I found as I took notes on what was going back and forth in these calls … is that when I went to talk with other players in the deal, it would often turn out that they had a very different story to tell about what actually happened in that deal. There was a, you could call it very gently and gentlemanly a difference of opinion, but in those places where I went and looked, it was usually the case that the person other than Trump was telling me the more accurate story. In Trump’s version of the story, he was the hero, and it was always a larger-than-life story.
And the view from the other people would be what?
Tony Schwartz: Well, the view from other people would be so-and-so had a big role to play in that deal and maybe bigger than Trump, or what he told you happened there actually didn’t quite happen that way. I don’t know what you want to do with this, but here’s what actually happened. People would tell me a variety of ways in which the story actually was not quite so wonderful as Trump had made it about himself.
There’s an amazing paragraph in the book where he talks about “truthful hyperbole,” as he defines it. Explain what you wrote, what it means, and how he viewed the fact that it was going to be in the book when he first read it.
Tony Schwartz: After five or 10 or 15 of these conversations with different people who he was doing business with, where I realized, hey, I’m not getting the truthful story in many cases, I was troubled. It bothered me. And it was quite clear when I would go back to him that he was not interested in debating it and that his version was his version. So I had to figure out a way to tell these stories without knowingly violating what I knew to be true. I could have done that because it was his book, and I was just the ghostwriter. But I didn’t want to do that, and yet it was important that I tell some of these stories. So I came up with the phrase “truthful hyperbole,” and of course it’s a ridiculous term, because there is no such thing as truthful hyperbole, but it’s kind of a winning phrase. It really does capture a way in which he sees the world. The truth doesn’t mean much to Donald Trump.
Why is that important to understand?
Tony Schwartz: … At the time I was writing The Art of the Deal, the story I told myself was this is a book by a modestly well-known real estate developer, inconsequential. What’s the big deal? So if he lies, who really cares? Today he’s running for president for the United States, the most important leadership role in the world. I don’t believe he has a different relationship to the truth than he had then, which is a very thin one.
So why does it matter?
Tony Schwartz: Why does it matter whether the president of the United States tells the truth? (Laughs.) Yeah, I mean, you didn’t mean it this way, but it’s a good question. In a civilized society, we operate on an assumption that what another person is saying to us is factual. If we lose that connection, we’re in chaos. And I fully believe that Trump would pay as little attention to the truth as president as I observed he did 30 years ago when he was making deals to buy up property.
… Immediately afterward, you were reading the reviews, realizing you had created this character that people now believe was the truth. That’s a pretty fascinating position to be in.
Tony Schwartz: It never occurred to me during the time I was writing this that my job was anything other than to create the most appealing portrait I could of this man I had been paid to write a book on behalf of. So I was surprised — I would go so far as to say I was stunned — when Christopher Lehmann-Haupt wrote the first big review of the book in The New York Times, and it was an absolute rave. I had never thought that good reviews were one part of the likely equation for this book. I always thought it was a book that could sell well, and that’s why I had taken it on. I don’t say that with any great pride, but that is why I took it on. This was mystifying at first to me. In a sense, I realized that I created something different than the person I had encountered when I began to read the reviews.
And the effect of this book being so successful is what? I mean, the fact is, this is early on in his career. Hitting at that moment, what did it do, and [what was] Donald’s attitude toward it all?
Tony Schwartz: … I am imagining without knowing for sure that for Trump, the success of the book was a little like, … “Oh, really? I actually am going to be as big and famous as I always wished I could be.” I think there was a little bit of awe, not that he would have showed it much, but I think there was a little bit of awe and utter and complete delight in the success of the book.
And what was his reaction?
Tony Schwartz: I would talk to Trump in the months after the book probably three times a day. He would call, and it was always about a letter he’d gotten or a next piece of the deal itself, selling it to another country, to be published in another country. I was the source of news about sales, so he always wanted to know how many copies and where are they selling and how is it doing compared to other books and the same kinds of things, the same kind of comparisons that he makes today. He was avidly interested in every aspect of its success. Very often, he would actually come down from his office in Trump Tower and set up kind of shop on the ground floor, signing books for people who came into Trump Tower, sometimes hundreds of them, and the lines would go out the door and selling. I don’t think it was a big percentage of the overall sales, but I think he loved connecting the book with a sale.
Because this book did what for his career at that point?
Tony Schwartz: At the time, the main thought I had about the success was that he recognized he could translate it into building his brand and translate it in a big way, not just in New York, not even just nationally — internationally, because the book exploded all over the world. I think he at the time was primarily thinking about how this was going to make his business bigger than ever. Favorite phrase of Trump’s: bigger than ever. I remember that in the months after the book, I talked to him very frequently, and then it started to trail off, and I might talk to him in the year after, the second year after, once every three months or six months. Invariably I would call and be put through very quickly, and Trump would come on ebullient and say: “Can you believe it, Tony? Can you believe it? Bigger than ever. Can you believe it?” It was so predictable that I would tell friends about it. I’d say, “I’m going to call Trump right now, and here’s what he’s going to say.” And sure enough, he would do it.
What did you start the book with, and why is it essential to understand?
Tony Schwartz: … I started the book in his voice. I mean, the whole book is in his voice saying, “I don’t do it for the money; I do it to do it.” The whole notion was to create a picture that didn’t feel so greedy and avaricious as it might otherwise. It was to turn it into an art form. It was called The Art of the Deal as opposed to Grimy Commerce. What’s so amusing about it, as I look back is, of course he did it for the money. He did it primarily for the money. So that was nonsense. And, you know, I have him say something like, “Deals are my poetry.” Well, “poetry” is not a word in Donald Trump’s vocabulary, and I don’t think he spent a lot of time reading Wordsworth in the deep of night. In fact, I don’t think he’s read a book of any kind other than his own in his adult life. So I wanted to make him more appealing than he would have been if he was simply a rich guy making more and more money.
And you succeeded.
Tony Schwartz: And I succeeded, judging by both the reviews and by the number of copies that were sold. But I’ve been grappling with that success and its shadow for many, many years.
Tony Schwartz: I made a decision at the age of 35 to write that book partly as a lark and partly, or even more so, because it was a way of earning a bunch of money, and potentially a big bunch of money, quickly. I told myself a lot of stories to rationalize that, and it certainly never occurred to me that Trump would become president or even think of being president. But as he began to be more of a public figure, I felt responsible in some way for having helped to create the opportunity for him to go out there and have an impact. As we got to the point where he actually decided he was going to run for president, not just say he was going to run for president, now it’s almost like I created a monster. It’s ridiculously arrogant to say I created him; I get that. But I contributed to his creation, and in that respect I feel guilty, and I feel responsible to do my best to set the record straight before he ends up running a country that he’s not remotely prepared to do in a reasonable way.